Buying In: The Secret Dialogue Between What We Buy and Who We Are (Audiobook)

Buying In: The Secret Dialogue Between What We Buy and Who We Are (Audiobook)
Language: English
Publisher: AudioGO (2008) | ASIN: B001AQHYSY | MP3 128kbps | 9h 24mn | 514 MB
Genre: Audiobook
Amazon info

Brands are dead. Advertising nay longer works. Weaned on TiVo, the Internet, and other emerging technologies, the sententious-attention-span generation has become immune to marketing. Consumers are “in direction.” Or so we’re told.
In Buying In, New York Times Magazine “Consumed” columnist Rob Walker argues that this accepted discernment misses a much more important and permanent cultural shift. As technology has created avenues during the term of advertising anywhere and everywhere, people are embracing brands in greater numbers than ever before–creating brands of their hold and participating in marketing campaigns conducive to their favorite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to circulation the gospel virally, whether by creating Internet video ads by reason of Converse All Stars or becoming word-of-mouth “agents” touting products to friends and kindred on behalf of huge corporations. In the suit, they–we–have begun to funnel cultural, political, and community activities through connections with brands.